DUTIES AND RESPONSIBILITIES:
- Develop and write high-quality, engaging, and SEO-optimized content, including blog posts, articles, website copy, email campaigns, whitepapers, case studies, social media posts, and video scripts.
- Collaborate with the marketing team to create and execute a content strategy that aligns with brand messaging, business objectives, and target audience needs.
- Conduct keyword research, implement SEO best practices, and optimize content for search engines to increase organic traffic and search rankings.
- Manage the distribution of content across various digital channels, including social media, email, and third-party platforms, to drive engagement and conversions.
- Measure and analyze the performance of content campaigns using analytics tools (e.g., Google Analytics, HubSpot) and provide recommendations for continuous improvement.
- Work closely with cross-functional teams (Sales, Product, Design) to ensure content aligns with company initiatives and customer needs.
- Ensure all content maintains brand voice, tone, and guidelines, while staying true to company values.
KNOWLEDGE, SKILLS AND ABILITIES:
- Strong writing, editing, and proofreading skills with an eye for detail.
- Solid understanding of SEO, SEM, and digital marketing strategies.
- Creative thinking and a passion for storytelling.
- Excellent time management and organizational skills with the ability to manage multiple projects simultaneously.
- Ability to work independently and collaborate effectively in a team environment.
EDUCATION AND EXPERIENCE:
- Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
- At least 2 years of experience in content marketing, copywriting, or digital marketing.