DUTIES AND RESPONSIBILITIES:

Create comprehensive digital marketing strategies aligned with company goals and objectives. Develop plans for SEO, SEM, social media, email campaigns, and content marketing.
Oversee the execution of digital marketing campaigns. Monitor and adjust strategies to improve performance.
Analyze performance metrics and generate reports to assess the effectiveness of digital marketing efforts. Use data insights to refine strategies and achieve KPIs.
Collaborate with the content team to develop engaging and relevant content for various digital channels. Ensure content is optimized for SEO and resonates with the target audience.
Able to create the package and pricing plan including for special campaign events.
Work closely with cross-functional teams to ensure cohesive and integrated marketing efforts.
Utilize analytics tools (e.g., Google Analytics, social media insights) to track and measure campaign performance. Provide actionable insights and recommendations for improvement.

KNOWLEDGE, SKILLS AND ABILITIES:

Proven experience in digital marketing strategy and execution. Experience in content community, networking is a plus
Strong understanding of digital marketing channels and tools, including SEO, social media, email marketing, and content marketing.
Proficiency with digital marketing analytics tools and platforms
Excellent analytical skills and ability to interpret data to drive decision-making.
Creative thinking with a strong ability to problem-solve and develop innovative marketing solutions.
Exceptional communication and interpersonal skills, with the ability to collaborate effectively with various stakeholders.
Self-driven, result oriented person and be able to work under pressure
Organized with ability to multi-task and shift priorities
Eager to learn new things in a fast-moving environment
Energetic and passionate about delivering technology platform to improve people’s life
Team player with a positive attitude, strong work ethic, humility and an acute focus on business impact

EDUCATION AND EXPERIENCE:

Digital Marketing Executive